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Brand barometer: Social media perfomance of Barclays

A look at the performance of Barclays in social media over the past four months.

Churchill: The farting cat makes the most eloquent comment on this sorry episode

Marketing's unique weekly analysis of ad recall in association with TNS.

Esure rises above industry woes

In a court case earlier this month, it was alleged that as many as one in seven road accidents in this country have been deliberately staged so those responsible can claim personal injury on the other party's insurance.

Credit downgrade should put UK marketers on alert

Sir Martin Sorrell reckons that Moody's decision to strip the UK of its AAA rating is further proof that (for now) we should all be looking to the Next 11 countries and even, still, the BRICS for growth.

Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum

Nokia is recruiting City experts to help it improve the way it uses social-media data in its marketing

Big data without the human touch means big waste

When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.

Comparethemarket: The lack of meerkat mascot in the comparison-site's ad could prove to be a stroke of genius

Marketing's unique weekly analysis of ad recall in association with TNS.

Did Goldman plan tax furore?

It is always tempting to hit on conspiracy rather than cock-up as the key to what happens in public life.

Barclays banks on the value of reputation

New Barclays CEO Antony Jenkins last week effectively laid out his battle plan for cleaning up the venerable UK institution.

Think BR: The power of life changing moments

As we progress through life there are several key milestones which alter our circumstances in substantial ways, writes Lauren Mattey, research manager, Ipsos UU, Qualitative Research

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