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Big data without the human touch means big waste

13 Feb 2013 | by Claire Beale

When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.

Sector insight (interactive): home insurance

13 Feb 2013 | by Jane Bainbridge

Price and shopping around, rather than brand, are key factors for consumers, writes Jane Bainbridge.

Comparethemarket: The lack of meerkat mascot in the comparison-site's ad could prove to be a stroke of genius

31 Jan 2013 | by Bridget Angear, Joint chief strategic officer, Abbott MeadVickers BBDO

Marketing's unique weekly analysis of ad recall in association with TNS.

Diverse, ageing and losing faith: dissecting the British consumer in 2013

11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

Which brand do you think has performed best over the last 12 months?

Brand Barometer: Social media performance of Visa

26 Oct 2012 | by Staff

A look at the performance of Visa in social media over the past four months.

New business leagues (26 October 2012)

25 Oct 2012

Abbott Mead Vickers BBDO wins the £2.5m Financial Services Compensation Scheme account, while MPG Media Contacts lands the £2m Your Move brief.

Barclay's ad is simple and memorable, but strikes the wrong tone for a bank seeking to regain trust

28 Aug 2012 | by Jon Howard-Spink, strategy and planning director, Quiet Storm

There's that old saying 'coals to Newcastle': a hard sell, but if you pull it off, you're up there with Don Draper.

Co-op profits plunge amid strapline review

23 Aug 2012 | by Matthew Chapman

The Co-operative Group's banking division has witnessed a 68% nosedive in profits after it was hit by the consumer downturn, while the group experiments with new straplines to try and lead a turnaround.

Limp Gocompare.com ad fails to capitalise on singer's ubiquitous presence

14 Aug 2012 | by Ryan Newey, founding partner and creative director, Fold7

Gocompare's Gio Compario - or 'Opera Man', as I like to call him - has been shouting at us in his operatic tones for several years now. Is the campaign so bad it's good, or so bad it's bad?

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