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OgilvyOne hires PwC marketer Mark South to board

22 May 2013 | by Magda Ibrahim

OgilvyOne has hired Mark South as regional director of strategic services for Europe, Africa and the Middle East (EAME).

Top ten ads of the week

22 May 2013

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

22 May 2013 | by Alex Brownsell

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

Ofcom takes action as consumers plagued by growing nuisance calls

17 May 2013 | by Matthew Chapman

Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI) claims companies the biggest offenders, according to Ofcom.

What Aon really thinks about Sir Alex Ferguson's retirement

16 May 2013 | by John Reynolds

The retirement of Manchester United manager Sir Alex Ferguson has dominated the sporting headlines, but to date little has been said about the impact his departure would have on the club's commercial partners.

Are banks and supermarkets really that different?

08 May 2013 | by Veb Anand

Veb Anand, executive strategy director, The Brand Union, asks whether the leading supermarket brands could be heading for the same problems as the banking sector.

Payday loan ad banned for focusing on Kerry Katona's financial troubles

08 May 2013 | by Matthew Chapman

Cash Lady, the payday loans firm, has been reprimanded by the ad watchdog for using Kerry Katona's financial difficulties to encourage people to borrow money.

Sainsbury's in Lloyds talks over bank acquisition plans

07 May 2013 | by Alex Brownsell

Sainsbury's had revealed it is in talks with Lloyds Banking Group over moves to take full control of Sainsbury's Bank, as UK supermarkets prepare for a full-scale assault on the retail banking sector.

Wynne Evans on life as the divisive star of the GoCompare.com ads

03 May 2013 | by Matthew Chapman

Wynne Evans, a classically trained tenor with his own radio show on BBC Wales, describes what it is like being the star of the opinion-dividing GoCompare.com ads.

First Direct targets younger consumers with brand 'refresh'

02 May 2013 | by Alex Brownsell

First Direct has revealed plans to target younger consumers, ahead of a brand "refresh" due to launch in the coming weeks.

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