John Lewis continues to perform well despite the snow
23 Dec 2010 | by Ed Owen
In the last trading days before Christmas, John Lewis has seen an increase in sales of 4.3% compared to last year, despite the ongoing poor weather.
Online retailers enjoyed a welcome boost following a December blighted by weather-related disruption with Christmas Day achieving record figures and Boxing Day proving to be the busiest online shopping day of the year.
In the last trading days before Christmas, John Lewis has seen an increase in sales of 4.3% compared to last year, despite the ongoing poor weather.
Christmas Day, a day traditionally absolved from the excessive seasonal spending, could see consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).
Weight Watchers is kicking off a £28m ad campaign on Boxing Day to promote its new points plan, which it describes as the biggest change to the global business in 15 years.
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
Aegis Media has landed its second Pfizer account in a week, as the pharmaceutical giant has retained Carat to its estimated $1.2bn US media planning and buying business.
Shareholders in Simple brand owner Alberto Culver have backed a proposed $3.7bn (£2.38bn) acquisition of the company by Unilever.
L'Oréal Luxury, the fragrances division of the FMCG giant, is set to launch its first multi-brand digital campaign tomorrow (18 December) with YouTube ads across five European countries.
Aegis-owned Vizeum has won the £9 million UK media planning and buying business for Pfizer's over-the-counter medicine brands.
Unilever is launching a new campaign for Lynx's Excite range, with a major push through Apple's iAds, as part of a £8.3m marketing spend.