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GMG Radio, part of Guardian Media Group, is set to offer its top sales staff the chance to get an academic qualification from the Institute of Sales and Marketing (ISM), as part of its new training scheme.
Music rights management is complex and muddled, highlighted by the complexity involved in something as simple as giving away downloads.
Music can generously reward brands that look to the long term rather than to the latest chart hit
The changing music landscape makes brand and band partnerships an attractive proposition for both parties.
People have a close relationship with music and it is often a simple solution to get to the heart of the consumer.
When it comes to briefing a composer, the old line "I don't know what I want but I'll know when I hear it" won't help produce the music you want.
The right music can make an ad sing but what's involved in tracking it down and negotiating its use are little understood and often left too late. Campaign gathered together music experts to give their insights into brand and music partnerships in thinkpieces and in a roundtable lunch discussion. The...
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