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The new era of collaboration

NHS changes will see local doctors taking more commissioning decisions from this week. But what will this mean for pharma marketers? Adam Hill finds out.

My agenda: Sarah Cohen

Changing public attitudes towards mental health.

The Big Picture: Healthcare PR

Tablet use, fast broadband and the ease of online sharing mean campaigns incorporating a great pic or piece of film often achieve high awareness. Here's a striking example...

Follow these healthcare tweeters

PR Week highlights three tweeters in Healthcare you should be following.

What is a Thought Leader?

What is thought leadership and how does it contribute to a strong corporate reputation? PRWeek and TLG invited a collection of in-house communications directors, and observers, to give their insights.

Campaigns Showcase

The cream of the crop of PRWeek's case studies, offering creative inspiration.

Inside Track: Integrated campaigning

PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their integrated strategies. Including contributions from British Gas, Heathrow, and Unilever

2012 Olympic Games

Sally Hancock, partnership director at Lloyds TSB, discusses Olympic sponsorship and the rocky road to the 2012 Games. Plus, an exclusive interview with Jane Cowmeadow, Publicist for Jessica Ennis and essays on a range of topics relating to the 2012 Olympic Games from our specialist panel.

Corporate reputation September 2011

Guy Esnouf, E.ON's head of communications, discusses the relationship between media coverage and corporate reputation. Plus, essays on a range of topics relating to reputation from our specialist panel.

Inside Track: Digital campaigning

PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their digital content strategies. Including contributions from Facebook, Toyota, BBC and the Foreign & Commonwealth Office

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