29 Aug 2006
Wieden Kennedy Amsterdam has unveiled its latest Nike television campaign for Air Max trainers. "Endure", set to 'Hurt' by Johnny Cash, highlights that the trainers can help athletes to overcome the mental and physical pain of sport. Footballer Ronaldinho is carried off the pitch, athlete Paula Radcliffe...
24 Aug 2006
New York-based BrandBuzz has created an amusing campaign for Dymo labels, which is showing globally. The 20-second spot starts with an elderly lady making tea for her and her husband in the morning, while romantic music plays in the background. As her husband comes down in his dressing gown they kiss...
23 Aug 2006
McCann Erickson London has created Yoplait Wildlife's first TV campaign. Using 3-D animation the "Wildlife World" is brought to life with a variety of animal characters. The 30-second ad which breaks on August 21 focuses on Lenny the Lion who is due to compete in a boxing match with Killer Chinchilla....
23 Aug 2006
M C Saatchi has created the first advertising for Fosters Twist -- a new bottled lager brewed with citrus hops from Scottish Newcastle. A 30-second TV spot, called "laidback", shows two guys relaxing on a sofa at a beach bar drinking the drink. As one of them goes to the bar, he maintains his relaxed...
22 Aug 2006
Through some stylish synchronised driving and high-flying stunts, the latest Opel Vauxhall Astra campaign by Delaney Lund Knox Warren attempts to show how the car puts the fun back into driving. The execution also heralds the introduction of a new campaign strapline: "Astra. Fall in love with driving...
15 Aug 2006
The latest T-Mobile ad by Saatchi Saatchi aims to push the mobile operator's pay-as-you-go tariff, Everyone, offering customers calls to any network at any time for 12p a minute. The ad, which is part of T-Mobile's strategy of attempting to get closer to its customers, introduces the company's new...
14 Aug 2006
Created by Beattie McGuinness Bungay for First Choice, this ad highlights the extra legroom the holiday company offers on its long-haul flights. The entire ad is shot against a blue sky and shows a number of people jumping in slow motion, giving the effect that they are floating in space. The idea is...
08 Aug 2006
JWT's new ad for Rimmel introduces a new range of 'Cool Shine Lipsticks' and features model Kate Moss in what looks like a wet t-shirt competition in the middle of a club dance floor. Dancing to The Bodyrockers 'I Like the Way You Move', the on/off girlfriend of Pete Doherty (back on this week according...
08 Aug 2006
In O M's new campaign for the Ford transit, drivers of the iconic vans are seen to be reluctant to leave their vehicles, preferring to stay inside their van while carrying out a variety of tasks. A DJ spins decks in his front seat, while a window cleaner works from his driving seat several stories high....
02 Aug 2006
Coca-Cola is relaunching Schweppes with its biggest investment in the brand to date. Developed by Mother, the campaign positions Schweppes as the definitive mixer and adult soft drink range, using the new brand strapline: "Sch... you know how". Three executions showcase ordinary people mixing drinks...