The online gaming company Jackpotjoy is releasing two interactive TV spots. The ads, created by Isobel, were shot in front of a live audience and take the form of a game show, hosted by former EastEnders acress Barbara Windsor. The ads depict tongue-in-cheek challenges such as "Which wheelie bin...
Carlsberg has teamed up with DJ Axwell one third of the Swedish House Mafia group to launch a global digital campaign by North Kingdom . The four-month campaign begins with the launch of Axwell s latest track, supported by an online video where users follow the story of a man on a journey to...
Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots during Britain s Got Talent on Saturday as part of an interactive campaign to rally support. The first ad shows hordes of runners supporting cancer sufferers and asks viewers to send in messages via oicancer.org....
Jaguar is releasing a global advertising campaign to promote the launch of its F-Type sports car. The campaign was created by Spark44. A teaser ad for the car will debut on TV on 20 May, with the full version first airing on 25 May, and will run until July. The spot will also air in cinemas and be supported...
NatWest has released a TV spot to promote its Pay Your Contacts function. The ad, which was created by M C Saatchi, shows a father making last-minute purchases for his daughter s wedding. He does this using the Pay Your Contacts app, which allows people to make and receive payments on their phone. The...
The German power-tools manufacturer Stihl has released a TV ad as part of a campaign that also comprises press, radio and digital elements. The spot, by Publicis Conseil, is running across French TV channels and on YouTube. It shows a group of workers in the Arctic carving an ice garden using Stihl...
Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel...
The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...
The Anne Frank Trust UK has released an online spot encouraging 13 year-olds to write to the Prime Minister, David Cameron, to tell him how they would make Britain better. Cameron will respond to the best letters in The Times . The YouTube film, by The Communications Agency, features schoolchildren...
HSBC has released a TV ad to highlight its sponsorship of the British Irish Lions, as the rugby team prepares to embark on a tour of Australia. JWT London created the spot, which features several rugby legends. The 60-second ad commemorates the Lions first tour of Australia 125 years ago by depicting...
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