Click 
to remove filters
SapientNitro introduces the concept of 'StoryScaping', where consumers become truly engaged and involved with a brand's campaign in a way that caters to their needs far beyond the possibilities of traditional advertising.
As the printed page resigns itself to becoming the vinyl of the publishing world, the only winners will be publishers that significantly evolve their product to adapt to a new breed of consumers, write Jonny Kaldor and Jon Marks.
Responsive design is not enough - think about different contexts to our web behaviour and how structured thinking can improve our experience, says LBi's Ilicco Elia.
More investment is needed in a medium that is effective, efficient and provides a key point of difference, writes Erfan Djazmi, head of mobile, EMEA, at Essence.
Agencies must adapt to keep up with mobile without losing sight of the fundamentals of communication, writes Paul Munce, managing partner at MBA.
Featuring work from Boost, Lucozade, Kleenex, the Department for Communities and Local Government, Gumtree.com and the White Ribbon Campaign.
The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.
The banking sector has had a turbulent time in the past five years. From being public enemy number one on most consumer polls during the height of the recession, the finance sector's aim to rebuild consumer trust has not been an easy one. So how has the sector's above-the-line marcoms evolved over that...
Your agency should do anything to make people happy. Because happy people make great work and great work is what makes people happy.
Agencies need to adapt to changing culture and technology but, as Don Draper showed, without losing sight of communications' basic truths.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us