Private Hear: May 2013
09 May 2013
Featuring work from Boost, Lucozade, Kleenex, the Department for Communities and Local Government, Gumtree.com and the White Ribbon Campaign.
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SapientNitro introduces the concept of 'StoryScaping', where consumers become truly engaged and involved with a brand's campaign in a way that caters to their needs far beyond the possibilities of traditional advertising.
Featuring work from Boost, Lucozade, Kleenex, the Department for Communities and Local Government, Gumtree.com and the White Ribbon Campaign.
Classic TV ads for Hamlet Cigars and Budweiser, plus the more recent British Heart Foundation spot, are the three TV ads chosen by Jeremy Ellis, the marketing director for travel brand TUI, for the latest in this series in association with Thinkbox and Brand Republic.
Your agency should do anything to make people happy. Because happy people make great work and great work is what makes people happy.
Agencies need to adapt to changing culture and technology but, as Don Draper showed, without losing sight of communications' basic truths.
Today's agencies shouldn't be in the advertising business; they should be in the creative, socioeconomic community development business.
As the bridge between brands and consumers, agencies should think less about what to say to people and more about what to do for people.
Whether you are designing a book of matches or rolling out a global campaign, paying proper attention to creativity can make a big difference.
The vision and values that people share are key to a company's success. If you don't want to be vanilla, learn to say no and be prepared to pay.
How to go from small independent agency to bespoke network servicing a blue-chip client across multiple markets in less than six months.