Sector Insight: Computers
25 Nov 2009 | by Jane Bainbridge
Specialist computing shops are having to fight for market share as more generalist players are entering the sector.
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The key to growing brand value lies as much in consumers' hearts as their wallets
28 May 2013 | by Robin Headlee
The brands at the top of the BrandZ global rankings are finding some strong challengers at their heels, writes Robin Headlee, vice president at Millward Brown Optimor.
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