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Are viewers ready for London Live?

31 May 2013 | by Kantar Media

New research from Kantar Media looks at whether the Evening Standard's forthcoming London Live TV channel could be a success.

What price trust?

29 May 2013 | by Greg Nugent

Trust is one of the most valuable intangible assets a brand can possess; marketers can boost that value, as well as their own credibility, by finding ways to tell consumers the truth.

Understanding Britain's upmarket ethical consumers

29 May 2013 | by Alice Dunn

Latest insight from Kantar Media's Premier TGI study, of the most upmarket and affluent British adults, reveals that tapping into ethical consumers can reap enormous rewards for marketers.

The key to growing brand value lies as much in consumers' hearts as their wallets

28 May 2013 | by Robin Headlee

The brands at the top of the BrandZ global rankings are finding some strong challengers at their heels, writes Robin Headlee, vice president at Millward Brown Optimor.

Consumer attitudes towards Christmas ads

26 Nov 2012 | by Keith Glasspoole

Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole, deputy managing director, Ipsos ASI.

Social media gives you wings

16 Nov 2012 | by Charlie Dundas

Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.

How truthfulness influences voting and purchase decisions

05 Nov 2012 | by Rodney Collins

Almost 50% of global consumers say that brands are less truthful than they were 20 years ago, writes Rodney Collins, regional director EMEA, McCann Truth Central.

Shoppers get back to basics

05 Nov 2012 | by Tim Eales

Shoppers are making savings where they can and making an effort to reduce waste, writes Tim Eales, director of strategic insight, SymphonyIRI Group.

The Ryder Cup goes global

22 Oct 2012 | by Charlie Dundas

Away from the partisan supporters in Europe and the US, the Ryder Cup is attracting attention around the world, writes Charlie Dundas, executive vice president for UK and Ireland, Repucom.

Forget David v Goliath - challenger brands have evolved

28 Aug 2012 | by Adam Morgan and Mark Holden

Despite challenger brands being talked about more than ever, it is a clichéd and superficial view that persists, write Adam Morgan, author and founder, eatbigfish, and Mark Holden, worldwide strategy director, PHD.

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