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Social media gives you wings

16 Nov 2012 | by Charlie Dundas

Can the Red Bull Stratos jump claim to be the greatest single marketing action of the social media age, asks Charlie Dundas, executive vice president for UK and Ireland, Repucom.

The Ryder Cup goes global

22 Oct 2012 | by Charlie Dundas

Away from the partisan supporters in Europe and the US, the Ryder Cup is attracting attention around the world, writes Charlie Dundas, executive vice president for UK and Ireland, Repucom.

A social Olympics? You'd better believe it

24 Aug 2012 | by Will Youngman

In the third of a four-part series investigating how the nation has engaged with the Olympics, Will Youngman of GfK's Digital Market Intelligence team asks whether the Games succeeded in being a social Olympics.

British Airways: the Olympics' favourite airline...?

24 May 2011 | by Alice Dunn

Olympic followers are almost 50% more likely than the national average to believe that sponsoring the games gives companies a better image, according to new data from Kantar Media's TGI survey.

Wasted Days

01 Jun 2003 | by Kim Skildum-Reid

Sponsorship Consultant Kim Skildum-Reid warns against the dangers of putting sponsorship programs on hold, and not leveraging those you have.

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