to remove filtersMark Ritson on Branding: Calvin Klein's rise and fall
16 Sep 2008
After heady success in the 70s and 80s, the fashion brand fell victim to the dark side of licensing.
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Mark Ritson on Branding: Calvin Klein's renaissance
23 Sep 2008
A dual change of owner and creative director has ended an era of poor placement and overlicensing.
Andrew Walmsley on digital: Web should be in the lap of luxury
19 Aug 2008
Although only 16% of the world connects to the internet via broadband, this small group represents 78% of the world's earnings.
Brand Health Check: Pringle of Scotland
15 Jul 2008 | by Jemima Bokaie
The luxury knitwear brand has lost its association with royalty and glamour, and business is suffering.
Mark Ritson on branding: Abercrombie has XXL-sized problem
08 Jul 2008
There are few bigger fans of Abercrombie & Fitch than me. I may not be able to squeeze into any of its clothing, but this is a company that fits perfectly with my idea of what makes a great brand.
Marketing Mix: We'll call you - Primark
01 Jul 2008
Mix is perturbed that its favourite suit might be the fruit of child labour. Can the low-cost clothes retailer reassure us?
Brand Health Check: Bang & Olufsen
27 May 2008
The luxury electronics brand is suffering as its design dominance is challenged by innovative rivals, writes Alex Brownsell.
Adwatch review: Brantano
07 May 2008 | by Simon Learman
LONDON - Simon Learman, executive creative director of McCann Erickson, reviews Brantano's 'Cortex of justification', which had the third highest ad recall in the 7 May weekly Adwatch poll.
Mark Ritson on branding: Why brands are at a premium
29 Apr 2008 | by Mark Ritson
LONDON - Sometimes big brands surprise you. Take Burger King, for example - its sudden aspiration for luxury led it to declare plans to launch the world's most expensive burger, featuring Kobe beef and an £85 price tag, as revealed by Marketing last week.
Mark Ritson on branding: In with the old luxury, out with the new
29 Jan 2008
We are in a global downturn, so luxury brands are screwed, right? Well, actually it depends on what kind of luxury brand you represent. For the past five years there have been two distinct types: old luxury and new luxury. It is more than just semantics - the latest set of sales results for 2007 reveal...
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