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Think BR: Procurement is good for you

20 Dec 2010 | by Steve Lightfoot

It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient, writes Steve Lightfoot, communication procurement manager at the World Federation of Advertisers.

CREATIVE STRATEGY: T-Mobile sings its way to a higher plane

16 Dec 2010 | by Simon S Kershaw

When does advertising stop being advertising and become... something else? Hold that thought, because we'll be coming back to it on several levels.

Luke Blair: Council mergers are a question of personality

16 Dec 2010 | by Luke Blair

Mergers and acquisitions are undergoing what analysts call a 'modest recovery' at the moment. Globally the rate of growth in deals is strong, but absolute levels of activity remain subdued.

Think BR: Reputation matters, to Google

15 Dec 2010 | by Rosie Sayers

Following Google's recent algorithm changes to combat retailers looking for negative feedback, brands will have to be more alert than ever to bad reviews, writes Reform's Rosie Sayers.

Anthony Hilton: Signs are good for a prosperous 2011

15 Dec 2010 | by Anthony Hilton

The economics of financial PR firms have a lot in common with those of the medium-sized financial houses - what we used to call mid-cap brokers.

Danny Rogers: 2010 was a difficult but fascinating year

15 Dec 2010 | by Danny Rogers

And so we approach the end of another tumultuous year in the PR business. A year in which we saw two of the biggest corporate crises of the 21st century so far, a new coalition Government and the latest steps in the technological revolution that continues to tear up the textbooks.

Tara Hamilton-Miller: Ed's advances will not help Lib Dems

15 Dec 2010 | by Tara Hamilton-Miller

Not one of our political parties appears capable of defining itself. Not a good time to have a 'who are we, what are we?' crisis. Ed Miliband attempted another stilted relaunch this week. It was almost painful to watch as the boy leader decided to ask out the Liberal Democrats. It was awkward.

Think BR: ICO cracks down on data breaches

13 Dec 2010 | by Phil James

Brands and agencies will have to keep a close eye on the data they use as the Information Commissioner's Office reveals a new hard-line approach, writes Lewis Silkin's Phil James.

Think BR: Navigating change

09 Dec 2010 | by Lawson Muncaster

Technology is driving structural change in the newspaper industry, but the printed product remains the soul of the brand, writes Lawson Muncaster, managing director at City AM.

Think BR: Google's Groupon bid is a nod to where marketing spend is headed

08 Dec 2010 | by Mark Palmer

Google's rejected bid for US-based startup Groupon could signal a sea change in where marketing spend is heading, writes Mark Palmer, founder of Maverick Planet and non-executive director of RMM.

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