My week starts with a flight to Berlin. Bump into ex-colleagues on the flight, which is lovely but also amusing as we all avoid talking about why we are on the plane.
On a recent excursion back home, I was unfortunate enough to attend a family party where my nan, in her usual mischievous way, pushed aside her bottles of miniatures before asking me: "Ryan. What is it that you do?".
Rockstar Games is among the greatest exponents of advertising in the world. Yet its registered media spend is minuscule. It relies instead on a virtuous circle involving word of mouth, PR and uploaded film content. Its November 2011 teaser for Grand Theft Auto V (a video game that doesn t launch until...
Google's executive chairman, Eric Schmidt, makes a fascinating interviewee: partly because, as the head of the world's pre-eminent search engine, he is uniquely powerful; partly because, as an electrical engineering graduate from Princeton, he is exceptionally bright; and partly because he is consistently...
One cold dark night, in the closing years of the last century, a few brave colleagues (including Matt Mee, then an outdoor expert, now our global chief strategy officer) and I took an unconventional approach to the marketing of the Converse All Star.
Has the experiment to return to full-service agencies (such as CHI & Partners and Adam & Eve's launch of media operations) failed?
Technology continues to bring mass disruption to the media business. As our media coverage this week highlights, it is developments at the likes of Twitter, Microsoft, Yahoo! and Tumblr that are grabbing much of the attention.
So you've emerged from the global workshop and set down your new brand in its pyramid, onion, or whatever happens to be your preferred model.
It's time for clients and agencies to stop being creatures of habit, writes JR Little, strategy director, Carat Global Management.
June is the peak of the advertising awards season as the Lions Festival of Creativity rolls into Cannes. For decades, this was a fact that passed many marketers by, so little relevance did it seem to have to the business of selling things.
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