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The YouTube marketing director EMEA has a clear vision of the video-sharing site's global role as a real alternative to broadcasting.
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.
As Spotify is crowned the top online supplier in the IPA Online Media Survey, Media Week looks at those who fared well and those who should consider upping their game in this hotly contested sector.
Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the biggest issues in the marketplace and outlines the most common content mistakes.
Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.
Creating video is pretty easy these days, but producing content that people will want to come back to again and again is far trickier.
