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Learn how to tell a good story

30 May 2013 | by John Keeling

John Keeling, partner at executive search firm Grace Blue, looks at what the rapidly growing area of "content" means for marketers' roles.

Will Yahoo! benefit from Tumblr deal?

30 May 2013

Is the acquisition a much-needed move into social media or a futile attempt at reinventing itself, Alasdair Reid asks.

Faces to Watch 2013

30 May 2013 | by James Swift

Whether you're a creative, an account manager or a planner, it takes more than traditional advertising skills to operate in today's multidisciplinary industry - and this year's crop of Faces to Watch understand this better than many.

Coke's Jonathan Mildenhall on the brand's global foundations

30 May 2013 | by Jonathan Mildenhall

Jonathan Mildenhall, Coke's vice-president of global advertising strategy and creative excellence, on the foundations that underlie the brand's success.

Alice McGinn

30 May 2013

Strategist, Mother McGinn, 30, was a planner at DDB when she had an early career crisis and left to work in a modernist furniture gallery run by the star of Auction Hero, Andrew Lamberty. Fortunately for Mother, the credit crunch intervened and McGinn reassessed. She joined the agency in 2011 after...

Behrad Taherparvar

30 May 2013

Head of design, 18 Feet Rising Advertising is Taherparvar s "other" career choice. The "child genius" (as described by his bosses), who left Iran for the UK when he was seven, initially started doing freelance design work. "I d always had a bit of a prejudice against advertising, so I wasn t really...

Abigail Tarrant

30 May 2013

TV producer, DLKW Lowe Tarrant, 29, has always enjoyed being a performer as a child, she admits that she and her twin sister always put on impromptu shows. After university, she realised that advertising would allow her to pursue a career and she cut her teeth at M C Saatchi as an assistant before...

Tom White

30 May 2013

Account director, Adam Eve/DDB Since joining Adam Eve/DDB in 2010, 29-year-old White has made a marked impression. His work on the Foster s account has been particularly impressive and the agency claims that it has helped return the brand to the number-one standard lager position in the UK (as...

Will Hooke

30 May 2013

Creative technologist, Wieden Kennedy Hooke, 28, is a product of Wieden Kennedy s now-defunct Platform programme. He won a place on the training scheme in 2009 after dressing up in an ice-cube suit to hand out cool water bottles to Tube commuters as part of his test brief and hasn t looked back...

Russell Hendrie and Paul Bailey

30 May 2013

Creatives, Karmarama "When Paul and Russell came into the agency, they fitted into our good works culture immediately," Karmarama s chief executive, Ben Bilboul, says. The pair, both 24, started their first "proper job" at Karmarama in January after placements at Mother, McCann London and The Corner....

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