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What marketers can learn from Hollywood

The art of quantitative prediction is reshaping business, government and even Hollywood. Data-based decision-making is on the rise all around us.

Diary - He's no oil painting

How does one capture an enigma like Sir Martin Sorrell in paint (and we don t mean by throwing a bucketload over him)? Ask Grey s Richard Evans, who has done a marvellous job of immortalising the diminutive knight. Evans, who is creating a series of oil paintings of various British luminaries, asked...

Diary - Adland, strike a pose

Do you roll your eyes when you see the Duchess of Cambridge in yet another boring pair of beige stilettos? Kate Moss (pictured) starting to look a bit samey to you? Then you must be someone to whom fashion matters. If you work in a media agency, you could be rewarded for your efforts to make the world...

Things we like

GoThinkBig gets even bigger Channel 4, Spotify and Chime Communications will add to a range of work experience and skills development opportunities for young people after signing to O2 and Bauer Media s social initiative, GoThinkBig. Launched towards the end of last year, GoThinkBig is designed to...

Double standards - What can a media joint venture offer clients?

They present an alternative to big agencies, offering fully integrated solutions to clients that are far from 'one size fits all', two founders of media joint ventures argue

Things we like

Martin Sorrell gets a Brazilian The budding relationship last seen in Cannes between the Brazilian football star Ronaldo and WPP s chief executive, Sir Martin Sorrell, is blossoming with news that the sportsman-turned-marketer is relocating to the UK to learn from the Sage of Soho. Ronaldo has promised:...

The Year Ahead For...Media agencies

Tracy De Groose thinks media shops should learn from the tech industry's test-and-learn approach by doing things quickly and on a small scale.

The Year Ahead For...Account planning

Advertising may be a more complex beast, but Charles Vallance wants planning to get back to basics: laying foundations for great work.

The Year Ahead For...Media planning

The Olympics, Jubilee and Euros are behind us, but media planners won't suffer a hangover in 2013, Stuart Sullivan-Martin says.

The Year Ahead For...Newspapers

Amy King sees tablets changing the print world, with more digital titles, new opportunities for agencies and research improving the trading process.

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