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Campaign's selection of media news and views of note in the week before 17 May 2013.
With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
Can the seven new social groups help marketers gain more insight into consumer behaviour, Alistair Green wonders.
Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary to the extraordinary.
The European marketing director is driving an education agenda in a sector weak in consumer trust. By John Tylee.
Women are more beautiful than they think is the theme of this intelligent idea that makes use of an FBI-trained sketch artist.
The 25th anniversary editor of The Sunday Times Rich List depict the richest celebrities behind a bar chart illustrating their fortune from 1989 to 2013.
In a clever twist on the original BrandOpus design, all new 175cl bottles are having an LED light encased at the bottom.
Social video expert Unruly evaluates the latest Somersby Cider viral campaign, with "ones to watch" from Renault, Battlefield 4 and Samsung.
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