HOTLINE: The National Magazine Company wins contract
27 Sep 2002
The National Magazine Company's Contract Publishing Group has won the contract to publish BAA's new magazine for its loyalty programme for frequent flyers.
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BRAND WATCH - Porsche targets the upmarket welly brigade, Bentley searches for more youthful oldies and Rampant Rabbits are recalled, writes Jennifer Whitehead in this week's round-up of brand news .
The National Magazine Company's Contract Publishing Group has won the contract to publish BAA's new magazine for its loyalty programme for frequent flyers.
Transport for London is looking for an agency through the Official Journal of the European Community tendering system. The brief is to develop a road-safety advertising campaign. - General release.
Brand consultancy Sandom Group has won the £3 million advertising account for Whitbread Hotel's Travel Inn brand. The company beat HHCL Partners and BMP DDB to the task of creating above-the-line advertising, and will also revamp its three-year-old "crescent moon" identity. - Marketing.
American Airlines is extending its "Fewer seats. More room" campaign with the launch of a new series of poster and press executions.
"Just as you thought it was safe after Sunday's earthquake, the Environment Agency hits you with a timely reminder that the heavens are about to open as the flood season arrives upon us. Special build bus shelters are rife but this one so cleverly recreates a flood-damaged living room that the impact...
Whitbread Hotel Company has handed the £3m advertising account for its no-frills hotel brand Travel Inn to Sandom Group.
Whitbread Hotel Company has handed the £3m advertising account for its no-frills hotel brand Travel Inn to Sandom Group.
Transport for London is hunting an agency to develop a road safety advertising campaign.
London is to be marketed on the same scale as the rest of the world's most famous cities with a £7m campaign that Mayor Ken Livingstone hopes will revive the capital's tourism industry.