Egg reviews DM out of Lowe Plus before cross-selling drive
27 Aug 2004
Egg, the internet bank owned by Prudential, is reviewing its direct marketing account out of Lowe Plus, the Draft-aligned conflict shop.
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World: My Portfolio - Bob Kerstetter
27 Aug 2004
Bob Kerstetter, previously an award-winning copywriter at Goodby Silverstein Partners, went on to found his own agency, Black Rocket in San Francisco. Not content with that, however, he decided to try his hand at directing. "I'd been working as a creative for 20 years. I needed to sit in a different...
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