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MasterCard extends Brit Awards sponsorship

29 Nov 2010 | by John Reynolds

MasterCard and the Brit Awards, one of the country's flagship music award events, have extended their commercial relationship for a further three years.

Brands take out extra 'disgrace' cover

15 Nov 2010 | by Ed Owen

Brands are taking out additional "disgrace" cover against negative publicity that may be generated by the misbehaviour of celebrities sponsored to represent them.

Thomson Reuters to launch Eikon ad campaign

17 Sep 2010 | by Arif Durrani

Thomson Reuters is set to launch its largest marketing campaign in its 159-year-old history to promote the launch of its new financial desktop, Thomson Reuters Eikon.

IPG's MagnaGlobal doubles UK ad forecasts for 2010

13 Sep 2010 | by Arif Durrani

MagnaGlobal, the division of IPG's Mediabrands, has doubled its expected growth for UK advertising revenue in 2010 after than a better-than-expected first half of the year.

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