IPC launches Made Up! glossy
10 Oct 1997 | by ANNA GRIFFITHS
IPC SouthBank has revealed the first fruits of its new product development team with the launch of Made Up!, a glossy women s magazine about makeovers.
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WCRS finds refined line for Aristoc
10 Oct 1997 | by MICHELE MARTIN
Aristoc is launching a major advertising campaign for its hosiery range that shuns the sexual slant of competitors such as Pretty Polly.
Mates ads take size theme
10 Oct 1997 | by ANNA GRIFFITHS
Ray Leach EMO unveils a new campaign for Mates next month, with a series of double-page press ads designed to showcase the brand s variety of condoms.
AMV sets up Douwe Egberts to sponsor C4 autumn drama
10 Oct 1997 | by ANNA GRIFFITHS
Douwe Egberts, the roast and ground coffee producer, is to sponsor Channel 4 s autumn drama blockbuster, A Dance to the Music of Time, which begins this Thursday.
O&M puts focus on humour in Observer push
10 Oct 1997 | by ANNA GRIFFITHS
Ogilvy s first sustained brand campaign for the Observer will launch on 15 October as the newspaper aims to carve out a stronger brand identity following its redesign in May.
Heart Foundation unveils tough TV work
10 Oct 1997 | by EMMA HALL
The British Heart Foundation is launching its first television campaign this week, with a hard-hitting commercial by TBWA Simons Palmer.
Banks Hoggins opts for style in Bombay Sapphire print ads
10 Oct 1997 | by CLAIRE BEALE
Banks Hoggins O Shea has recruited figures from the worlds of art and design for an international campaign for Bombay Sapphire gin.
ITC gives Rover ad all-clear
10 Oct 1997 | by CLAIRE BEALE
Rover s advertising has again courted controversy, with Ammirati Puris Lintas s latest TV work for the car company drawing a number of complaints from viewers.
Calcraft takes on AMV new business
10 Oct 1997 | by JOHN TYLEE
Helen Calcraft has been handed the new-business task at Abbott Mead Vickers BBDO with a brief to help attract clients to the agency for the millennium.
BBJ promotes three to board in move to reinforce planning
10 Oct 1997 | by ELEANOR TRICKETT
BBJ Media Services is boosting its planning resource by creating three board-level planning directors and expanding its communications consultancy, Full Circle.
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