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The Guardian aims for global brand 'consistency' with single URL move

24 May 2013

The Guardian is looking to reposition itself as a global brand, with the decision to consolidate its digital presence around a single international URL, TheGuardian.com.

News round-up: Rambling, Sunseeker and Fat Face

24 May 2013

The Ramblers, Britain's walking charity, has appointed Kindred to conduct a communications audit following a pitch.

Box TV launches streaming service for network websites

23 May 2013 | by Priyanka Mehra Dayal

Box TV, the Bauer Media and Channel 4 joint venture, has launched a streaming service for its seven TV channels and is to offer Magic, Kiss and Kerrang on Freeview through the red button.

How EA's Battlefield topped the 2013 Social Brands 100

23 May 2013 | by Sarah Johnson and Gordon MacMillan

Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.

Stella Artois Cidre pays tribute to the 'simple life'

23 May 2013

Wim Wenders, the president of the European Film Academy, and Oscar-winning cinematographer Anthony Dod Mantle film this beautifully shot portrayal of "the simple life".

Facebook usage down as marketing concerns grow, claims YouGov

23 May 2013 | by Matthew Chapman

Facebook use is down nine percentage points year on year among UK internet users as people become fed up with marketing on social media sites, claims a YouGov survey.

Fox's Biscuits hires top Dulux marketer Letty Edwards

23 May 2013 | by Matthew Chapman

Letty Edwards, the former lead UK marketer at Dulux, has been appointed marketing director at Fox's Biscuits, as the manufacturer moves its commercial team from Slough to Birmingham.

BT signs up as first partner of Olympic legacy charity Join In

23 May 2013 | by John Reynolds

BT is hoping to make "volunteering the next social movement", after signing up as the first commercial partner of the Olympic legacy charity Join in.

Future plots 50% digital revenues

23 May 2013 | by Louise Ridley

Future, the specialist magazine publisher, plans to generate at least half of its revenues from digital business in future, according to Mark Wood, the UK chief executive.

Ford uses 'Europe's Super Bowl' to push technology credentials

23 May 2013 | by Alex Brownsell

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.

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