21 May 2013
| by Priyanka Mehra Dayal
Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.
21 May 2013
| by John Reynolds
The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.
Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.
21 May 2013
| by Priyanka Mehra Dayal
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.
The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.
The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.
The7Stars has been appointed to revive HMV's fortunes and refocus the retailer's marketing on music and film, after it was rescued from administration in April.
20 May 2013
| by Priyanka Mehra Dayal
Heinz is to bring back the invisible bottle of tomato ketchup in a new ad campaign using the catch phrase 'It has to be Heinz," following the brand being featured in 'Mad Men' on Sky Atlantic.
Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.