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TalkSport launches first internationally targeted instream ads

03 May 2013 | by Chloe Smith

TalkSport is launching a new advertising platform through a partnership with AdsWizz that will allow the station to tailor targeted advertisising to its international listeners, in what it claims to be a technological first.

As The Sun announces paywall plans, will people pay?

27 Mar 2013 | by Gordon MacMillan

News International has followed The Telegraph and announced plans to introduce a paywall at The Sun in the second half of 2013.

Twitter launches advertising API

21 Feb 2013 | by Gordon MacMillan

Twitter last night launched its long-awaited advertising API and that means significant changes both for Twitter and its advertisers.

Twitter buys social TV firm Bluefin for around $70m

05 Feb 2013 | by Gordon MacMillan

It's being reported that Twitter has made what is its biggest acquisition to date, outstripping that of TweetDeck, with the deal to buy social TV analytics firm Bluefin Labs, which if anyone was in any doubt, underscores the increasingly close relationship between the social network and television.

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