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Petrol heads Electronic Arts gave away petrol worth £20,000 to motorists in north London last week to promote its latest computer game, Mercenaries 2: World in Flames.
The latest evidence of declining public trust in official government information was unveiled this week by Mori. Sarah Robertson examines its findings, gauges industry reaction and asks what should be done.
Last week saw the launch of the capital's first financial freesheet. Tom Williams asks whether its arrival marks a watershed for financial PROs.
In the wake of Hurricane Katrina and Iraq, an American public affairs expert weighs up the challenge facing the nation's newly appointed reputation manager.
As the major channels unveil their autumn schedules to tackle declining audience share, Sarah Robertson investigates some of the tactics deployed by broadcasters to get their programmes talked about.
Competition between the breakfast TV shows is fierce, so PROs must follow the news agenda carefully and prepare a complete package to appeal to producers. Alex Black examines the opportunities for coverage.
Campaign: Sponsorship of the Welsh Rugby Team Client: Brains PR team: Golley Slater PR (Cardiff) Timescale: June 2004-ongoing Budget: £35,000 In June 2004, brewer Brains became the first Welsh company to sponsor its national rugby team. The deal was part of its overall marketing strategy:...
As merger talks with Huntsworth are in advanced stages, Tom Williams analyses Incepta's performance in recent years and asks whether the talks constitute a last throw of the dice for the former darling of the City.
The Government Communications Network promises to change how Whitehall engages with the public. Sarah Robertson investigates its impact.
As new gaming websites continue to spring up, Tom Williams investigates how they, and traditional high-street bookmakers, are shaping their image to pull in punters as the Government reforms gambling laws.
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