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To the media storm that engulfed jewellery entrepreneur Gerald Ratner 12 years ago, every supposed 'PR disaster' for the last decade is a mere footnote. Asked how he could sell one item in his portfolio - a crystal decanter, for the pedants among you - at such discount prices, he famously replied, 'cos...
Campaign: Heinz Salad Cream's sponsorship of ITV soap Emmerdale Client: Heinz PR team: Shine Communications Timescale: May-October 2004 Budget: £70,000
Health secretary John Reid's opposition to a blanket ban on smoking in public prompted a debate that encompassed the class system, civil rights and the nanny state.
Campaign: Wheels & Dollbaby fashions Client: Robert de Keyser Fashions PR team: Ian Monk Associates Timescale: January 2004-ongoing Budget: £30,000
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