Mazen Nahawi, Media Watch: Golden opportunity for PR
01 Dec 2008 | by Mazen Nahawi, Media Watch
The value of PR in the Middle East is predicted to hit $500m in billings by 2015 and $1bn by 2020.
New projects in Abu Dhabi could point the way to sustainable living for the world at large.
The value of PR in the Middle East is predicted to hit $500m in billings by 2015 and $1bn by 2020.
Making PR relevant to the Arab world is crucial to nurturing - and retaining - local talent.
As media opportunities become ever more dynamic, communications must move with the times.
The Arab world of today is in a transition period similar to that of Italy during the Renaissance.
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