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Case study: Time Out secures freedom of the city

Kaper was called in to promote Time Out's shift to a free magazine after 44 years.

Reputation survey: Public regard for BBC undermined by Savile scandal

People have lost faith in the corporation's impartiality since the Jimmy Savile scandal broke, although it remains the media organisation with the best reputation

Campaigns case study: All aboard in aid of tax justice

For 53 days, Christian Aid drove a branded double-decker bus around the UK to raise awareness of its Tax Justice campaign to highlight the responsibility multinational firms have to pay their fair share of tax.

Campaign case study: Brandon generates interest in Explorer 9

Microsoft asked 3 Monkeys Communications to devise a fully integrated campaign that would position Internet Explorer 9 as an innovative must-have browser.

Campaign case study: Youngsters wowed by C4's Utopia series

Channel 4 wanted to raise awareness and support on social media from TV journalists and cultural commentators for its thriller series Utopia, driving viewers to the launch episode.

Food & Drink/Fashion: Diet Coke given designer status

Diet Coke hired Lexis to build on the brand's fashion credentials and reach a mainstream female audience of 20- to 29-year-olds. It decided to launch a limited collection that was to be created by fashion designer Jean Paul Gaultier.

Sport/Fashion: Adidas opts to go underground

Adidas hired John Doe to promote two special events it had set up as part of its Adidas Underground series of events associated with the London 2012 Olympics. John Doe had to generate media coverage during a saturated cultural period.

Sport: Arsenal star Robin departs club by 'van'

Before the current Premier League season kicked off, bookmaker Coral asked Cow to come up with a PR stunt to connect with its core male audience and football fans.

Public Sector: Children inspire Murray's homecoming

After tennis player Andy Murray won the US Open Men's Singles, his first Grand Slam title, Stirling Council wanted to organise a homecoming celebration.

Voluntary Sector: Charity raises profile of bone cancer

The charity enlisted the help of Aberfield to raise the profile of primary bone cancer during its awareness week in October.

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