Helping clients with 'green' issues means avoiding tokenism
12 Jun 2008 | by Nick Rappolt
IT servers and PCs account for 0.75 per cent of carbon emissions, compared with airlines' two per cent, says Nick Rappolt.
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How to avoid the PR pitfalls of floating on the stock exchange
05 Jun 2008 | by Hazel Butters
PR professionals need to anticipate the negative press that can come with a tech IPO, warns Hazel Butters.
Step out of your ivory towers and measure your impact
22 May 2008 | by James Harrison
PR professionals in the tech sector need to justify their work, especially in an economic downturn, says James Harrison.
He may not be mayor, but Paddick won the web 2.0 campaign
08 May 2008 | by Alex Burmaster
The also-ran of the mayoral election blazed an online trail for future City Hall residents to imitate, claims Alex Burmaster.
If our leaders are blogging and twittering, shouldn't we all be?
24 Apr 2008 | by Marc Berry
Brown's new web strategy, influenced by the US presidential elections, is a good example for all PROs, says Marc Berry. Only three weeks ago Downing Street installed a new head of digital comms to overhaul Gordon Brown's lacklustre web strategy and already we are seeing the effect.
Learn digital skills – or risk losing out to other disciplines
14 Feb 2008 | by Drew Benvie
PROs should be creating online content and building applications in an effort to protect their territory, says Hotwire director Drew Benvie.
OPINION: We need to catch up fast if we want to ownword-of-mouth
11 Jan 2008 | by Alex Burmaster
The industry has an opportunity to reclaim online communications from advertisers and marketers, says Alex Burmaster.
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