OPINION: PROs should play a bigger role in the climate change battle
29 Nov 2007 | by Dudley Howard
The PR industry must use its credentials to help the development of clean technology, argues Dudley Howard.
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OPINION: We can create a ‘talkability’ by engaging the right ten per cent
06 Dec 2007 | by Andrew Needham
Youth marketing expert Andrew Needham says generating positive word of mouth can be done in three easy steps.
OPINION: Journalists are working across multiple channels – are you?
15 Nov 2007 | by Gareth Thomas
Brands2Life’s head of new media says PR practitioners need to catch up with the way news is generated and reported.
VIEWPOINT: Harness the potential of the mobile web
24 Oct 2007
Access to the weekly PRWeek Viewpoint video stream is absolutely free to all visitors to PRWeek.com. To get involved click here for the WMP version (PC) or click here for the QuickTime version (MAC).
PROs must heed Ofcom digital report to navigate the net
30 Aug 2007 | by Stephen Davies
Stephen Davies says that last week's Ofcom survey should be ringing many alarm bells for technophobe PROs.
LEADER: Time to wake up to the power of the web
29 Aug 2007
Ofcom’s annual survey on web use, published last week, may prove something of a watershed. For those in the UK media that still believe internet comms will ‘find its level’, it should be a wake-up call.
VIEWPOINT: Social media ‘outreach’ is done best in-house
01 Aug 2007
Access to the weekly PRWeek ViewPoint video stream is absolutely free to all visitors to PRWeek.com. To get involved click here for the WMP version (PC) or click here for the QuickTime version (MAC).
VIEWPOINT: Internet literacy is the ultimate imperative
18 Jul 2007
Access to the weekly PRWeek ViewPoint video stream is absolutely free to all visitors to PRWeek.com. To get involved click here for the WMP version (PC) or click here for the QuickTime version (MAC).
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