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Social Brands: How to be social

Brand Republic's recent Social Brands event explored how communicators can harness the power of social media. John Owens reports on proceedings.

Tom Pilla: Spreading the word

Microsoft's general manager for UK PR is on a mission to get his firm to engage more with the British public. Sara Luker reports.

What's in store for 2012?

As the UK gets ready to showcase itself to the world through the Queen's Diamond Jubilee and the Olympic Games, Kate Magee does some crystal ball-gazing to predict the key issues facing the PR industry.

Year in review: 2011 Money and morals

As another year draws to a close, PRWeek takes a look back at the biggest comms stories of 2011 and awards Golden Baubles to those who provided some light relief. Kate Magee reports.

Recruitment - Desperately seeking account managers

There is still a shortage of good account managers in PR agencies. Joe Lepper examines the reasons for the shortfall and what can be done to nurture talent .

Reputation Survey: The European Union - Debt woes leave EU image in the red

Public opinion is against ceding more power to the EU or joining the euro, and most agree with David Cameron that Europe's rules and regulations stifle growth.

29 under 29: Not the usual suspects

PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.

How to spot a digital PR specialist

There is more to being a digital PR specialist than the role's geeky image would suggest. Samantha Edwards looks at the attributes a true specialist needs to succeed.

PR Census: How PR roles are changing

PR professionals' job descriptions have changed dramatically in the past few years as digital has increased in importance and priorities have shifted, finds Cathy Bussey.

Sophy Tobias: A taste for adrenaline

The head of PR and comms for Facebook, UK & Ireland, thrives on pressure, as she proved during the recent riots. Sara Luker reports.


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