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The global director of consumer and product PR for handset maker HTC uses her fear to drive her on against the competition, reports John Owens.
Stockholm-based Swedish tech company iZettle asked Fishburn Hedges and The Crowd & I to oversee the UK launch of its first mobile card-reading device, which transforms smartphones and tablets into card terminals, allowing small businesses in the UK to take card payments anywhere.
Google may be embroiled in an EU investigation into alleged anti-competitiveness, however one in four members of the public continues to rate it as the most trusted tech brand.
The annual high profile trade show for the mobile industry took place a couple of weeks ago. Kate Magee and Peter Bowles, creative MD at tech agency Dynamo, look at the key ideas to emerge from the conference.
Microsoft asked 3 Monkeys Communications to devise a fully integrated campaign that would position Internet Explorer 9 as an innovative must-have browser.
Dolby's marketing chief tells Mark Banham how the firm's Oscars partnership is highlighting its contribution to the cinema industry.
Microchip Technology manufactures micro-controllers, a type of microchip. It hired Napier to support the launch of new software for its micro-controller.
Kern, a precision scales manufacturer, wanted to increase its market share in the global science and education sectors. Ogilvy was asked to create interest in the scales within traditionally uninterested media.
The group CEO of Hotwire has shot to the top of the agency and now has ambitions to conquer the world, reports Sara Luker.
EADS UK's comms V-P has used his passion for the military to send the aerospace and defence firm's profile rocketing, finds John Owens.
