01 Dec 2009
| by Rachel McGrath
Challenge - British Gas wanted to convey the message that it is committed to creating an energy-efficient Britain for its 10 million-plus customers, many of whom don't realise that British Gas' carbon emissions are the lowest-per-household of any major UK energy supplier.
24 Nov 2009
| by Oliver Seares
Challenge - The drumming gorilla campaign for Mars' rival Cadbury created a huge impact around the world, so MediaCom needed to develop a counter attack that would propel Galaxy to the top of the public's shopping lists.
17 Nov 2009
| by Hamid Habib
Challenge - In September, O2 moved into a new market by launching two free pre-pay cards with Visa capability - an adult card, Cash Manager, and a Load & Go card for 13 to 17-year-olds. The launch of Cash Manager was backed by a heavy above-the-line campaign, while our challenge for Load & Go was twofold....
10 Nov 2009
| by Nicola Brookes
Challenge - German confectionery company Bahlsen wanted to raise awareness of its brand of Jaffa Cakes, known as Messino. McVitie's had the lion's share of the market, but Bahlsen wanted to offer a premium alternative that would capture the right target audience. The campaign needed to make a lot of...
27 Oct 2009
| by Rob Nichol
Challenge: Screwfix is a leading UK supplier of tools and hardware, selling millions of products to building professionals and DIY enthusiasts every year. It has a network of more than 150 branches and customers can also shop over the phone or online. Screwfix asked MediaVest to boost sales in branches...
20 Oct 2009
| by Stacey Pratt
Challenge: Insurance is a low-interest category and consumers do not generally have much brand loyalty. Aggregator brands in the category rank quotes by price, making the market even more competitive. Most people now use aggregators to create a shortlist, so we needed to ensure that if Churchill wasn't...
13 Oct 2009
| by Claudia Howard
Challenge - St Pancras International was launching a new fresh produce market in the station. Arena BLM's task was to create awareness of the market and drive people to St Pancras who might not have otherwise considered going
06 Oct 2009
| by Charlie Hunter-Schyff
Challenge - Fitness First is the largest privately owned health club group in the world, with more than 164 clubs in the UK alone. The economic climate has created challenging times for gyms, and Fitness First wanted to run a highly targeted campaign that would boost customer acquisition numbers. Fitness...
29 Sep 2009
| by Will Oatley
Challenge - Microsoft wanted to engage software developers, or "coders". This audience is influential in terms of deciding which software is adopted within organisations, but notoriously difficult to win over. Coders tend to have preconceived ideas of Microsoft and are cynical about advertising. UM's...
22 Sep 2009
| by Claudia Hobbs
Challenge - This year has become synonymous with recession and, with shoppers having less disposable income, the high street has suffered significantly. Consumers have faced a number of doom and gloom messages in the media and have become accustomed to being barraged with countless deals from all the...