Arif Durrani: Paralympics is the bullseye of C4's remit
05 Sep 2012 | by Arif Durrani
Be prepared to come down with a bump. By the end of this weekend, it'll all be over.
Search results
Search filters:
By Publication
- mediaweek.co.uk
By Article Type
- Opinion
Click 
to remove filters
Add Search Filters:
By Discipline
- Agency (70)
- Digital marketing (1)
- Marketing (3)
- Media (197)
- Research & Data (2)
Arif Durrani: Could an embattled Guardian resurrect Project Alesia?
18 Oct 2012 | by Arif Durrani
"Why should news organisations work together, when we can struggle separately?," asked The Guardian's head of media, Dan Sabbagh, less than three few weeks ago.
Online video: advertisers need to start asking what success really is
25 Jul 2012 | by Martin Galvin
As part of an occasional series of comments, Martin Galvin, director of agency sales at Specific Media, argues that online video has made it easier than ever before for brands to connect with consumers, but has created challenges when it comes to defining success.
Media on Trial: 4seven
16 Jul 2012 | by Zoe Adams
Zoe Adams, vision account executive at MPG Media Contacts, gives her views on Channel 4's catch-up TV channel 4seven, which launched two weeks ago.
Arif Durrani: Facebook ads still have much to prove
14 Jun 2012 | by Arif Durrani
Facebook ads do work and comScore has proved it, or at least that's what the headlines emanating from the US promised this week, but if you delve into the latest research you'd be forgiven for feeling cheated.
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
One thing you have to say about the lofty commercial media man Neil Jones, he doesn't shy away from a challenge.
OFF THE FENCE: Will the new BARB panel make a significant difference to TV accountability?
01 Dec 2009 | by Staff
BARB, the TV body, is set to unveil changes to its audience measurement service from 1 January, including a new viewing panel. Will it boost TV as a medium?
OFF THE FENCE: Will other publishers look to follow News International and try and hit retailers' price margins?
25 Nov 2009 | by Staff
Rupert Murdoch's NI has decided to remunerate all UK retailers of The Sun on the basis of a standard cover price of 30p, rather than 35p as at the moment. Is this a taste of the future?
Sky Media's MTV ad sales deal is a sign of the times
17 Nov 2009 | by Steve Barrett
It has been noted in these pages several times that everyone is talking to everyone in this distressed economic climate. No deal or partnership, no matter how unlikely, is off the agenda - especially in TV ad sales.
Never too young to plan for retirement
17 Nov 2009 | by David Emin
Q I left university six years ago, and apart from taking one year out to travel, I have been working for the past five years. I believe I have been doing well as I have been given pay rises over the past few years, and my boss has given me additional responsibility. I'm having a great time, enjoying...
Additional Information
Latest jobs Jobs web feed
-
London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
Most read
- National Lottery in £250,000 PR hunt to reconnect with public
- PR agencies claw back digital business from specialist shops
- Financial Conduct Authority appoints Stewart Todd as head of news and media
- Microsoft kicks off six-figure b2b comms pitch
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
