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B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
Facebook is set to launch video advertising in its newsfeed from July, a move that is likely to be high on the agenda when its newly established UK advisory board convenes for the first time this summer.
Coca-Cola, Tesco and MediaCom are among the brands and agencies who have been invited to join Facebook's first UK marketing Advisory Board in what is being seen as a move to boost its reputation among marketers and agencies and drive advertising spend.
Twitter is introducing a potential game changer in terms of advertising, keyword targeting in timelines.
Bookmaker Coral has managed to double the rate of engagement it achieves on Twitter since the microblogging network introduced its advertising API.
IAB's digital advertising figures for 2012 published today highlight the ongoing momentum behind mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing number of clients ready to experiment with new ad formats.
Facebook last night launched what it is calling Facebook Home, which is the project that speculation surrounding a Facebook phone has centred around.
Collider12, the UK's start-up accelerator for companies focused on building brands, has announced the first wave of social, mobile and data companies to join its programme.
Telecoms operators EE, O2 and Vodafone have invested "tens of millions of pounds" in new joint venture Weve in an attempt to better position themselves against the likes of Facebook and Google in the emerging new mobile space.
Domino's, the pizza brand, is behind an online sitcom aimed at football fans, which will air every Thursday and will discuss the latest action on the pitch.
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