to remove filtersWhatever happened to fair play?
12 May 2010 | by Suzy Bashford
LONDON - Given the recession has sparked a flurry of expensive and drawn-out agency reviews, Suzy Bashford que stions whether the moment has come to call time on the traditional pitch.
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Reinventing marketing: Behavioural economics will shake marketing to the core
12 May 2010 | by Alan Mitchell
LONDON - Approaches based on rationality and emotional added value have been so thoroughly discredited that marketers now need to revise their notions about how branding works, writes Alan Mitchell.
Brand Health Check: Bold
12 May 2010 | by Alex Brownsell
LONDON - The laundry detergent brand has been losing sales as P&G stablemate Daz is thriving.
Opinion: The Marketing Society Forum
12 May 2010 | by Staff
Does the return of the Shake n' Vac campaign signal a lack of creativity?
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Women on top
11 May 2010 | by Nicola Clark
LONDON - Glamour's second '21st Century Woman' report contains some interesting findings.
Overhyped and over here?
11 May 2010 | by Nicola Clark
LONDON - The iPad has seduced the media, but UK consumers could be a trickier proposition.
Jeremy Lee on Media: Context is everything
05 May 2010 | by Jeremy Lee
Brands should focus more on getting their spots shown at the right time and less on making shows.
Is procurement killing marketing creativity?
05 May 2010 | by Suzy Bashford
Those who deride this business function have overlooked its ability to motivate agencies to produce even better work, writes Suzy Bashford.
Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
Affiliate marketing is a highly effective channel, as long as you actively engage with the partner sites.
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