Five lessons from Marketing's Next Generation of leaders
14 Nov 2012 | by Noelle McElhatton
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.
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Marketers have more in common with private-equity firms than they might think
13 Mar 2013 | by Helen Edwards
Many marketers fear private-equity backers; however, despite often very different approaches, both parties have the same goal - the strongest possible brand.
Helen Edwards: Starbucks denials can't mask management failures
31 Oct 2012 | by Helen Edwards
If we accept that Starbucks' failure to pay UK tax is down to meagre profits, it still reflects terribly on the chain.
Helen Edwards: 'Know your brand' is a neat winning formula
26 Sep 2012 | by Helen Edwards
The recent achievements of John Lewis and Greggs illustrate the importance of being true to your brand, and your market
Five take outs from the CIM marketer salary survey 2012
25 Sep 2012 | by Noelle McElhatton
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.
We'll Call You: Subway
25 Jul 2012
In Mole's day, school dinners were an unappetising affair with no options, so we were intrigued by the idea of the sandwich chain setting up shop in schools.
Helen Edwards: Too many marketers ignore their primary task
20 Jun 2012 | by Helen Edwards, PPA Business columnist of the year
The majority of marketers focus solely on communications when the traditional function of the profession is to satisfy consumer needs.
Editor's comment: Olympics sponsor brands must take some blame for bad press
13 Jun 2012 | by Noelle McElhatton
Another day and another national newspaper has a pop at 'corporates' for commercialising the Olympics.
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands are starting to feel harsh scrutiny by media and protest groups alike. So why have brands like McDonald's been so shy of marketing the real value their involvement brings?
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