BMW is preparing a marketing push behind its 6 Series Gran Coupé, with the brand looking to push the premium qualities of the model.
EasyJet founder Sir Stelios Haji-Ioannou has teamed up with Lastminute.com founder Brent Hoberman to launch a new car-sharing initiative, which he hopes will tap into consumers' environmental concerns and belt-tightening outlook during the current economic climate.
Ford has extended its 20-year sponsorship of the UEFA Champions League by a further three years, and will mark next year's final in Munich by launching 'Champions' special-value models.
Chinese car firm Geely Automobile has announced plans to roll out in the UK next year, with its first vehicles going on sale in January 2013.
02 Dec 2011
| by Staff
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.
Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing on the design aspect of the vehicle under the current "ultimate urban car" brand messaging.
Mercedes-Benz is launching a new UK marketing campaign to better target younger consumers.
09 Nov 2011
| by Alex Brownsell
Volkswagen (VW) is rolling out its biggest UK social-media campaign to date to promote the 35th anniversary of its 'hot hatch' Golf GTI.
09 Nov 2011
| by John Reynolds
The Football Association (FA) is on the hunt for sponsors for its National Football Centre, due to open in 2013.
Audi has hired ad agency executive Kristian Dean to the role of UK brand and communications manager.