GoCompare creates opera singer to take on Comparethemarket's meerkat
18 Aug 2009 | by Fiona Ramsay
LONDON - GoCompare.com is launching its first multimillion-pound brand campaign as it looks to reclaim market share from Comparethemarket.com.
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LONDON - Car insurer Admiral reported a 5% increase in pre-tax profits despite its comparison website Confused.com suffering a drop in profits.
LONDON - GoCompare.com is launching its first multimillion-pound brand campaign as it looks to reclaim market share from Comparethemarket.com.
LONDON - The success of the 'Comparethemeerkat' campaign for Comparethemarket.com has driven strategy reviews at leading price-comparison sites Moneysuper-market.com and Confused.com.
LONDON - Comparethemarket.com is introducing an additional brand mascot this week called Sergei, as part of its 'comparethemeerkat' campaign, created by VCCP.
LONDON - Moneysupermarket.com, the price comparison site, has seen sales from banking products, utilities, travel and its insurance businesses slump in the first three months of this year, despite an increase in customers using the site to look for better deals.