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17 May 2013
Campaign's selection of media news and views of note.
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Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
17 May 2013 | by Ben Hall
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Life without a full stop
16 May 2013
SapientNitro introduces the concept of 'StoryScaping', where consumers become truly engaged and involved with a brand's campaign in a way that caters to their needs far beyond the possibilities of traditional advertising.
Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
16 May 2013 | by Louise Ridley
Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.
Are television budgets under real threat?
16 May 2013
As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.
EE adds Dare to agency roster to develop digital
16 May 2013 | by Maisie McCabe
EE has added Dare to its agency roster with a brief to work on its digital proposition, following a competitive pitch.
On the Campaign couch
16 May 2013 | by Jeremy Bullmore
Dear Jeremy, there have been a lot of new senior staff ap pointed at my agency recently, leaving us all a bit unsettled and unsure of where the character of the agency is heading. What s the best approach: team up with other members of the "old guard" and stay true to the traditional culture of the...
Creative business rankings
16 May 2013
17 May 2013: Albion has soared to number three in the league after winning YouView.
Media business rankings
16 May 2013
17 May 2013: No changes in the media table, with MediaCom still significantly ahead of others.
Raising the game for BT Sport
16 May 2013
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
Additional Information
Latest jobs Jobs web feed
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Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
