to remove filtersThe Week: B&Q kick-starts review of £40m advertising account
16 Jan 2009
B&Q, the DIY retailer, has called a review of its £40 million advertising account.
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Specsavers launches 2009 radio push
20 Jan 2009 | by Staff
LONDON - Specsavers is turning to radio during the credit crunch to promote its contact lens sale.
The Work: New campaigns - UK
16 Jan 2009
BBC - BBC RADIO 6 MUSIC CREDITS Project: BBC Radio 6 Music Clients: Alan Taylor, head of marketing; Caroline Hunt, marketing manager, BBC Brief: Music discovery Creative agency: Rainey Kelly Campbell Roalfe/Y R Writer: Ted Heath Art director: Paul Angus Planner: Alice Huntley Media agency:...
Asda ad features thrifty and green workforce
10 Jan 2009 | by Staff
LONDON - The good deeds of Asda's environmentally-conscious work force are being hailed as one of the reasons that the supermarket can 'roll back' its prices in a new TV ad.
The Week: Advertising reviews - Debenhams calls ad pitch
09 Jan 2009
Debenhams has called a pitch for its £15 million UK advertising account after the incumbent, Miles Calcraft Briginshaw Duffy, resigned the business to pitch for the £20 million John Lewis account. MCBD originally made the John Lewis shortlist alongside the incumbent, Lowe London, and Adam & Eve. Lowe...
The Week: Advertising reviews - Body Shop ditches Leagas
09 Jan 2009
The Body Shop has dropped Leagas Delaney as its retained advertising agency and has moved all creative responsibilities in-house. The ethical retailer does not plan to appoint an agency of record for the foreseeable future but may use external agencies on an ad hoc, project basis. Leagas Delaney won...
The Week: i-Q - Web chat about ... Lowe pulling out of the John Lewis pitch
09 Jan 2009
I've never understood why incumbent agencies repitch when clients decide to look around. It's not much of a vote of confidence, is it? - Richard Williams The current TV ads are cracking: good execution, demonstrate breadth of offer, clear branding and memorable. In fact, everything a good TV ad should...
B&Q calls pitch for £40m ad account
08 Jan 2009 | by Caroline Lovell
LONDON - B&Q, the DIY retailer, has called a review of its £40 million advertising account.
Lowe resigns John Lewis ad account
18 Dec 2008 | by Colin Marrs
LONDON - Lowe London has sensationally resigned the £20 million John Lewis ad account after the department store announced its pitch shortlist.
Co-op releases nativity-based Christmas TV spot
16 Dec 2008 | by Staff
LONDON - The Co-op has released the latest of its Christmas TV ads, based on a nativity play.
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