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CANON - SMILE - EUROPE CREDITS Project: Smile Clients: Gregory Kukolj, marketing manager; Ian Caveney, campaign manager, Canon Europe Brief: Go further than a simple product message to capture the essence of what makes photography fun Creative agency: Cayenne Amsterdam Writer: Edwin Latchford...
YELLOW TAIL - GODZILLA - US CREDITS Project: Godzilla Client: Mark Lyle, group brand director, W J Deutsch Sons Brief: Make people aware of the Yellow Tail wine brand in the US Creative agency: Cramer-Krasselt Hampel Stefanides, New York Writer: Larry Hampel Art director: Dean Stefanides Media...
CREATIVE - Paul Silburn, incoming creative partner, Saatchi & Saatchi
Two leading advertising creatives, one from Russia and one from the West, cast their eyes over six recent Russian ads, assess their artistic impact and debate if the work can hold its own in the global marketplace.
CREATIVE - Adrian Holmes, executive creative director, Y&R Europe
WINNER Title: Met Police Operation Trident Stop The Guns Media agency: MediaCom Media director: Chris Binns Media planner: Matt Buttrick Creative agency: Miles Calcraft Briginshaw Duffy Creative directors: Paul Briginshaw, Malcolm Duffy, Danny Hunt, Gavin Torrance Account planner: Andy Nairn...
WINNER Title: Police Community Support Officers Media agency: Manning Gottlieb OMD Media director: Andrew Mortimer Media planner: David Bratt Creative agency: M C Saatchi Creative director: n/s Account planner: Bridget McCann Client: Home Office Brand: Police Community Support Officers Marketing...
SEAT - FIND YOUR INNER BULL - SOUTH AFRICA CREDITS Project: Find your inner bull Clients: Carrin Merkel, marketing manager; Sonke Dandala, brand manager, Seat Brief: Promote the Seat Ibiza Cupra to a youthful target market Creative agency: BAM, Cape Town Writers/art directors: Wendy Moorcroft,...
CREATIVE - Malcolm Green, executive creative director, Delaney Lund Knox Warren & Partners
TRIDENT Title: Making a small budget go a long way Client: Metropolitan Police Service Agencies: Miles Calcraft Briginshaw Duffy, MediaCom Authors: Andy Nairn, Miles Calcraft Briginshaw Duffy; Matt Buttrick, MediaCom Media used: TV, regional newspapers, magazines, radio, out of home, cinema,...
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