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Chrysalis develops listener database with Insight division

27 Sep 2005 | by by Staff

LONDON - Chrysalis Radio is launching Insight, an independent division tasked with developing audiences and revenue through listener understanding.

Media Forum: Is Barb ready for the PVR era?

23 Sep 2005

Is Barb's new bid to measure PVR viewing to be applauded, Alasdair Reid asks.

Hotline: Expenditure on direct mail falls by 5.6 per cent

23 Sep 2005

Expenditure on direct mail fell 5.6 per cent to £509 million in the second quarter of 2005, according to the Direct Mail Information Service. The decrease reflected a reduction in the use of direct mail by financial services companies.

Hotline: Datamonitor to buy market analyst Verdict Research

23 Sep 2005

Datamonitor is buying the market analyst Verdict Research for a possible consideration of £4.7 million in cash. Some £3.3 million will be paid immediately with a further £1.4 million being paid out over the next three years, subject to performance.

Barb data incorporates PVR figures

16 Sep 2005 | by Glen Mutel

Barb is to incorporate viewing figures from personal video recorders into its measurements of TV audiences.

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