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Mobile is about more than just display ads, writes Mark Freeman, creative partner, Movement.
The Olympic and Paralympic top sponsors have taken a multi-disciplined approach to their online tie-ins but win few medals for co-ordination across channels, writes David Bowen, partner, Bowen Craggs.
Brits love to talk about the weather but we also love our pets, writes Marianne Knight, associate director, Ipsos Marketing.
If you weren't already familiar with the potential power of sponsorship and aligning your brand with particular communities, then the 2012 London Olympic Games will certainly have opened your eyes.
What does it mean to be British in 2012, ask Lauren Mattey, Andy McQuade and Jennifer Mallett of Ipsos Marketing
Once upon a time, saying you were a digital agency meant something, writes Adam Cleaver, executive creative director, Collective London.
This is the year of 3D printing and it is going to have a huge impact on the creative industry, writes Kerry Hogarth, founder, 3D Printshow.
The really successful brands at the Olympics were the ones who delivered truly integrated campaigns, writes Matt Pye, managing director, Cheil UK.
Sometimes nothing works better than a real conversation with a representative of your brand, writes Nick Leonard, ideation director, UM London.
One of the largest challenges facing marketers today is determining the true value of social media, writes Heath Podvesker, executive vice president and managing director, MarketShare.
