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Sport: Yacht race sails into the mainstream

16 Feb 2012 | by John Owens

Velux 5 Oceans hired Hill+Knowlton Strategies to promote its nine month around-the-world race.

Entertainment: Film fans sent on troll-hunting mission

16 Feb 2012 | by John Owens

Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit in its native Norway.

How creativity in TV advertising impacts the brain

29 Sep 2010 | by Thinkbox

Thinkbox's first foray into neuroscience research reveals that in terms of ad creative, it's the little things that can make all the difference.

Youth Perspectives 7: Case Study; Virgin Mobile

26 Sep 2002 | by Joanna Gilfroy

This annual conference provided key insights into the ever changing market of 18-26 year olds, giving a real sense of the essence of today's youth. Case study by Joanna Gilfroy, Consumer Proposition Manager, Virgin Mobile

Youth Perspective 7: Sol; Cutting Through the Competition

26 Sep 2002 | by Zoe Smith

This annual conference provided key insights into the ever changing market of 18-26 year olds, giving a real sense of the essence of today's youth. Presentation by Zoe Smith, UK Brand Manager, Ubevco Distribution

Youth Perspective 7: Case Study; MTV Networks Europe

26 Sep 2002 | by Dave Sibley

This annual conference provided key insights into the ever changing market of 18-26 year olds, giving a real sense of the essence of today's youth. Presentation by Dave Sibley, Vice President & General Manager European Marketing Partnerships, MTV Networks Europe.

Youth Perspective 7: Case Study; Firetrap

26 Sep 2002 | by Daniel Morris

This annual conference provided key insights into the ever changing market of 18-26 year olds, giving a real sense of the essence of today's youth. Presentation by Daniel Morris, MD, Firetrap

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