Five go reading at Holiday Inns
24 Oct 2008 | by Ben Bold
LONDON - Holiday Inn has teamed up with Chorion Rights, the company that owns the licensing rights to the Famous Five, to celebrate the National Year of Reading.
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Rewards company Landround calls in administrators
24 Nov 2008 | by Jennifer Whitehead
LONDON - Landround, the rewards company behind the Buy and Fly! loyalty scheme, has gone into administration and suspended its shares from the stock market.
British Airways offers Mr T free flight to the UK
13 Oct 2008 | by Gemma Charles
LONDON - British Airways has offered a free flight to Mr T following the revelation that The A-Team star will be 'getting on a plane' to the UK next year to promote Snickers.
Recent burst in coupon use may hurt brands in longer term
08 Oct 2008 | by Mary Cowlett
LONDON - As rising food and utility prices and global financial worries take their toll on spending, the number of consumers seeking out promotional deals is rising. According to a recent survey by GfK NOP, 30% of consumers are more actively searching for deals this year.
Virgin Atlantic launches campaign to highlight James Bond film tie
30 Sep 2008 | by Staff
LONDON - Virgin Atlantic will support its partnership with James Bond movie Quantum of Solace with a national integrated drive.
Older,richer,wiser? Marketing to the over 50s video webcast
19 Aug 2008 | by SpeakersChannel.tv
Experts from Kellogg's, Universal and BSkyB are among those offering insights in this free video for marketers looking to engage an over 50s audience.
Avis rolls out banner ads for rental offers
19 Aug 2008 | by Alison Donnelly
LONDON - Car rental firm Avis is running a digital ad campaign in the UK in a bid to boost its revenue during the off-peak months of September and October and differentiate itself from the competition.
SAS puts loyalty job into Carlson
29 Jul 2008
LONDON - SAS Scandinavian Airlines has appointed Carlson Marketing to overhaul its customer loyalty marketing.
AirMiles for consumers who take part in online surveys
29 Jul 2008 | by Staff
LONDON - AirMiles cardholders will now be able to earn miles in exchange for their time in addition to spending money with affiliate partners.
O2 loses landmark European Court trademark case
12 Jun 2008 | by Jemima Bokaie
LONDON - Mobile operator 3 has won a landmark four-year legal battle over an ad that aped the 'bubbles' logo of rival brand 02, in a ruling that backs the right of European companies to compare themselves to rivals in their advertising.
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