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Emap opens up SMS list to advertisers

04 Apr 2002 | by Claire Billings,

LONDON - Emap is launching a text message marketing initiative that will enable advertisers to target the audience of its radio, TV and magazine brands.

Proximity wins £2.5m RNLI awareness task

04 Apr 2002 | by Claire Billings,

LONDON - Proximity London has been handed the £2.5m marketing account for the Royal National Lifeboat Institution.

Mercier Gray tasked with Royal Ascot Golden Jubilee campaign

04 Apr 2002 | by Claire Billings,

LONDON - London-based marketing agency Mercier Gray has been tapped to develop an integrated marketing campaign for Royal Ascot, with a brief to attract 30- to 40-year-olds to the Queen's Golden Jubilee celebration at the racecourse in June.

Euro RSCG scoops Michelin's European marketing task

04 Apr 2002 | by Jennifer Whitehead,

LONDON - Michelin, the French tyre manufacturer, has appointed Euro RSCG Marketing Services to its European marketing account after a four-way pitch.

Making rebranding a reality

04 Apr 2002

As the architect of the recent rebranding of IT services firm ICL as Fujitsu Services, Steve Isherwood, head of brand marketing at the company, knows first-hand the challenges involved. Here, he shares his understanding of how to make rebranding on a large scale a reality.

STOP PRESS: RNLI appoints Proximity for DM account

04 Apr 2002

The Royal National Lifeboat Institute has appointed Proximity London to handle its direct marketing account after a pitch against WWAV Rapp Collins and 141.

STOP PRESS: TBWA/Worldwide acquires MKP

04 Apr 2002

TBWA/Worldwide has acquired Manchester-based direct marketing agency MKP, whose clients include Fox Biscuits and One 2 One.

DIRECT CHOICE: Waitrose Wine Direct

04 Apr 2002 | by GEORGE BOYTER, Creative Director, dunnhumby cinnamon

In DM it's easy to mix things and end up with something which tries to do everything and achieves nothing. So it's unusual to come across an item which succeeds because of what it doesn't do.

DIRECT BRIEFS: KPMG Consulting appoints LIDA for DM campaign

04 Apr 2002

KPMG Consulting has appointed LIDA to handle a DM campaign aimed at finance chiefs of major companies. The push, in conjunction with Microsoft and SER, asks recipients of the communication to question how effectively their finance departments are being run, and invites them to visit a live demonstration...

DIRECT BRIEFS: Shell Gas Direct holding pitch among DM agencies

04 Apr 2002

Shell Gas Direct is holding a pitch among direct marketing agencies to promote its product portfolio to the business market. Several agencies have been asked to present ideas about how to position the Shell Gas Direct brand as it seeks to compete more aggressively in the business-to-business market.

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